Google wants to put DRM into the web, and lock everything into their chrome browser and make privacy violations even worse.
I think this is part of bigG's war on addblocking and of course they're a monopoly that wants to be the entire web. But there is more, web-advertising has been sort of dying a slow death for some time now. Not because of addblock but for other reasons. Neo-liberalism/capitalism is making people poor and that's shrinking the economic pie in general. If people see adds they ignore them more often. And there is of course the scheme for generating fake views for add-farming.
The drm googl wants to insert into the web is super terrible, if they can push this through it will destroy the web. There is no hyperbole here, the web will become like one of those locked down alternate versions of the internet from the 80s that failed so hard that barely anybody remembers that they even existed. It's possible that EU regulations against anti-competitive behavior, and monopoly-busting in the US could cock-block google, but it would be better to fight tooth and nail to kill this one in the crib, before it gets anywhere near that point. And then outlaw DRM for violating personal property (if you can't fully control your gadgets you've been expropriated)
If this monstrosity were to happen, it would probably take over 10 years to polish one of those decentralized peer to peer alternative web-protocols to the point where we get something like an open web back.
For more details see
The Linux Experimenthttps://invidious.0011.lt/watch?v=Aj2s3DVSlHwhttps://www.youtube.com/watch?v=Aj2s3DVSlHw
Louis Rossmann https://invidious.0011.lt/watch?v=0i0Ho-x7s_Uhttps://www.youtube.com/watch?v=0i0Ho-x7s_U
Web Environment Integrity API Proposalhttps://news.ycombinator.com/item?id=36817305
This is probably somewhat related to the AI-web eating the web2.0 by scraping all it's content without generating any add-views/revenue.
The solution to this however is not drm-ing the web to death, but rather replacing the web2.0 web-page front-end interface with an AI interface. That way you can't just scrape an entire website. You're scrape-bot would have to send a bazillion queries to the AI interface. And the AI interface could of course be trained to tell scraping behavior from a normal human interaction and feed the scrape-bot a bunch of "AI-hallucinated" nonsense.
The AI interface would be trained on the content in the database of a website, and converse about a narrow range of topics based on the knowledge that you put into the back-end database. Of course there could be AI-adverts, in the form of the AI trying to work product suggestions into the conversations with users.
A key for making this economically viable is that a bunch of the processing for ai-pages is done on end-user hardware, which would need Machine-Learning Accelerator hardware, to be efficient and fast. Arm-socs for phones had this for a while, x86 desktop processors are somewhat behind on this and only the latest AMD processor already have dedicated MCA-cores. (dedicated gpu-pcie cards can do this too).
I'm not saying ai-adds should be the business model for this. Consider the add-revenue from a single page-view is a tiny fraction of a cent. If users could pay a fix sum of money into a pot and that gets distributed according to user page views, in a privacy respecting way, websites could make money without adds. I'm guessing here but if the average user were to spend 20 bucks a year, website operators would probably get more money than they do now with add-sense and co. Consider this proposal in the context of being limited by capitalism being utter dogshit in producing economic relations that work well with high-tech.
This AI-web would kill traditional web-crawlers/spiderbots (the thing that search engines use to index the web and give you search results). A new method of indexing AI-pages would need to be devised. This would probably be a technical problem google could solve, but they appear to be going into the polar-opposite direction.