>>13159If you want to fix the web, you need to add automatic back-links to the html protocol. Meaning that if somebody links to a website, that website will add a back-link to a list at the bottom of the site. That way the web becomes "traversable by foot" or explorable. This would make it possible to stumble across content that you can't find with web-search anymore. Web-search got ruined by Search-Engine-Optimization (SEO) gaming the system. I don't know if breaking google's strangle-hold on search would fix this. It might be harder to do SEO if there's multiple big search providers, but i'm not sure.
What google did wrong, was the way they did advertisements. They profile people and than try to shove ads in their faces that are relevant to that person. But that is completely backwards, because it usually means displaying information that is not related to the content in the web-page.
If somebody tries to read a webpage about dinosaurs, everything not related to dinosaurs means interrupting the mental flow. It feels like a asinine rude person yelling at you to break your concentration while you are trying to read something. That's the reason why add-blocking has turned into a holy mission.
https://farside.link/invidious/watch?v=N-MMYihUwyIAdvertisement systems should analyze the content of a web-page and then display adds relevant to the content. That way adds would not be rude mental intrusions, and more people would accept it. It also means that there is no reason to run client-side scripts to profile people, which means that the privacy and security problems in online-advertisement go away too.
Google is also fucking with browser standards, those should be neutral, but big G is putting the thumb on the scale. For example, they try to bully everybody to use the webp picture format, instead of the much better jpegxl, or recently they have begun screwing with browser extension support.
I don't know the politics behind this development, will we get neutral browser standards, content-aware adds instead of user-profile adds, and perhaps back-links to bypass SEO-shitfuckery ?