Haven't seen this movie, so this is more a general observation.
You have to understand the business model of this type of entertainment, they make lower quality stuff and try to offset that by adding cultural pandering.
I don't know if it's really ego-exploitation, I think women like stories where the protagonist has to resolve relationship conflict. It's a very limiting framework from a narrative standpoint because it's either a man-v-himself or man-v-opponent type of story. For reference the least limited type of story is man-v-environment.